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An IPO is an important milestone for a company and its shareholders, and it has long-term business, human & financial implications. Our purpose is to demystify the IPO process by leveraging the personal experience of company executives, advisors, and other stakeholders. In IPO Stories we interview executives, founders, advisors and investors who share their experience of the IPO process. The podcast is hosted by Gautier Rousseau and Per Einar Ellefsen, the founders of Amundsen Investment Management, a European fund manager based in Paris and Oslo.
Episodes

Saturday Mar 01, 2025
Strategic Investor Relations at AD Ports - Marc Hammoud (IPO Stories, Ep. 31)
Saturday Mar 01, 2025
Saturday Mar 01, 2025
In this episode, we sit down with Marc Hammoud, VP of Investor Relations at ADPorts Group, to discuss the pivotal role investor relations plays in the success of publicly listed companies.
With over 15 years in MENA capital markets, Marc shares his expertise on how IR functions as a bridge between a company and the financial community, ensuring transparency, effective communication, and optimal shareholder engagement. He highlights the key functions of IR, from managing investor expectations to shaping company strategy, and explains why IR should be a core component of a company’s journey—ideally even before an IPO.
The discussion also covers liquidity challenges and solutions for newly listed companies. Marc explains why stock liquidity is essential for valuation and how companies can proactively enhance it by broadening shareholder diversity, engaging with the right investors, and ensuring market visibility. He shares insights into how capital markets work, how companies can leverage IR to drive long-term shareholder value, and the importance of investor education in preparing for capital-raising events or shareholder divestments.
Disclaimer: This discussion is for informational purposes only and does not constitute financial advice, investment recommendations, or solicitation to buy or sell financial instruments. The views expressed are those of the participants and do not necessarily reflect those of Amundsen Investment Management. Neither Amundsen Investment Management nor the podcast guests take responsibility for investment decisions made based on this discussion. The participants in this podcast and Amundsen IM may hold positions in the companies mentioned.
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